1. Scope of private policy
This privacy policy applies to the website infratec-infrared.com including all subpages.
2. Responsibility
Responsible within the meaning of the General Data Protection Regulation ("GDPR" also “DSGVO”) and national data protection laws of the member states as well as other data protection regulations for the processing of your personal data are we, the company InfraTec GmbH Infrarotsensorik und Messtechnik, Gostritzer Str. 61 - 63, 01217 Dresden. We take data protection seriously.
3. Definitions
For the purposes of this data protection information,
Enquiry data: personal data provided by you to us when using the contact form, when contacting us by e-mail or otherwise when contacting us or making an enquiry outside of a contract;
Browser data: personal data that is automatically transmitted by your browser to our web server when visiting our website and that our web server stores at least for the duration of your visit, namely your IP address, date and time of your visit, time zone difference to Greenwich Mean Time (GMT), pages visited on our website, access status/HTTP status code, the website from which our website was accessed, the operating system you are using, the browser you are using including version and language, the amount of data transferred and, if JavaScript is activated in your browser, your screen resolution, colour depth and the size of the browser window;
Cookie: text file that is temporarily or permanently stored on your end device and through which we or other recipients receive certain information; this text file cannot execute programmes or transmit viruses to your computer;
Non-EU country/Third country: country outside the European Union or a country that is not a signatory to the Agreement on the European Economic Area;
Google group: companies of Google LLC (formerly Google Inc.), Google Ireland Limited or other affiliated companies of Google LLC;
Click rate: percentage figure that indicates the proportion of clicks on buttons or links in a newsletter in relation to the total number of newsletters delivered;
Newsletter distribution data: personal data that you provide when subscribing to our newsletter, in particular your e-mail address and data for measuring the success of an e-mail campaign, which we collect from you pseudonymised via tracking pixels, as well as data for creating a user profile, which we collect from you pseudonymised via tracking pixels;
Open rate: percentage figure that indicates the proportion of newsletter emails opened in relation to the number of newsletter emails delivered;
Local Storage: a technology for web applications that stores information (locally) in your web browser;
Session Storage: a technology for web applications with which information is stored (locally) exclusively for the duration of use of the open web browser. The data is deleted after the session;
Log file: files stored on a web server in which browser data is logged;
Registration data: personal data that are collected when a user account is created for the customer portal, in particular name, address, telephone number, e-mail address, customer number;
Tags: small code elements on our website that are used, among other things, to measure traffic and visitor behaviour, measure the impact of online advertising and social channels, use remarketing and targeting, and test and optimise our website;
Tracking-Pixel: small, practically invisible image files embedded in an e-mail that are automatically loaded when the e-mail and the images and links embedded in the e-mails are opened and store browser data in a log file and track whether and when you call up the embedded images and links;
Contract data: personal data that are provided to us by you as our contractual and business partner or its body, representatives and employees in the context of our business relationship; that we collect ourselves from publicly accessible or other sources (such as the commercial register, press, Internet, credit agencies) or that we receive from third parties (for example, other business partners). Personal data provided to us or collected by us is in particular contact and payment data (for example, surname and first name of contact persons, addresses, bank details, billing address, tax number/VAT ID, telephone numbers, e-mail addresses, creditworthiness data) as well as contract or order data (for example, business correspondence, sales data, volumes, planned quantities).
In addition, this data protection information uses the terms data processor, third party, recipient, personal data, profiling, controller and processing as legally defined in the GDPR. Further information on the definitions (Art. 4 GDPR) can be found for example at https://dejure.org/gesetze/DSGVO/4.html.
4. Enquiry Data
4.1 We process your enquiry data to respond to your enquiries on the basis of Art. 6 para. 1 sentence 1 lit. a) or b) GDPR and only insofar as this is necessary for processing your enquiry.
4.2 Your enquiry data will be transferred by us as described in the following paragraphs.
We use the following data processors to process the enquiry data.
We have commissioned the company Digitalwert - Agentur für digitale Wertschöpfung GmbH, Alaunstraße 9, 01099 Dresden, Germany, to provide technical support for our website and the associated processing of enquiry data. Digitalwert - Agentur für digitale Wertschöpfung GmbH uses the NocoDB software from digitalOcean HQ, New York, 101 6th Ave, United States, to secure the web forms. NocoDB is hosted exclusively in the European Union. The transfer of your enquiry data to the USA is contractually excluded. Digitalwert - Agentur für digitale Wertschöpfung GmbH uses the Mailjet software from mailjet, 4 rue Jules Lefebvre, 75009 Paris, for sending forms.
Mit dem Hosting unserer Website und der damit zusammenhängenden Verarbeitung der Anfragedaten hat die Firma Digitalwert - Agentur für digitale Wertschöpfung GmbH die Firma VeraSafe Ireland Ltd., Unit 3D North Point House, North Point Business Park, New Mallow Road, Cork T23AT2P, Ireland als Unterauftragsverarbeiter beauftragt. Ihre Anfragedaten werden ausschließlich in der Europäischen Union gehostet.
Digitalwert - Agentur für digitale Wertschöpfung GmbH has commissioned VeraSafe Ireland Ltd, Unit 3D North Point House, North Point Business Park, New Mallow Road, Cork T23AT2P, Ireland as a data sub-processor to host our website and the associated processing of enquiry data. Your enquiry data will be hosted exclusively in the European Union.
We have commissioned GoTo Technologies Ireland Unlimited Company, The Reflector, 10 Hanover Quay, Dublin 2, D02R573, Ireland with the administration of seminars and training courses and the associated processing of enquiry data. The GoToWebinar software is hosted exclusively in the European Union. A transfer of your enquiry data to the USA is contractually excluded.
We have commissioned IBH IT-Service GmbH, Heilbronner Straße 20, 01189 Dresden, Germany, with the administration of the customer center for product information and the associated processing of enquiry data. The customer center is hosted exclusively in the European Union. Transmission of your contract data to the USA is contractually prohibited.Registration data will not be transferreded to other recipients, in particular third parties. There are no plans to transfer your contract data to a third country or an international organisation.
Your enquiry data will not be transferred to other recipients, in particular third parties. There are no plans to transfer your enquiry data to a Non-EU country/ third country or to an international organisation.
4.3 Your enquiry data will only be stored for as long as knowledge of the data is required for the complete processing of your enquiry or the purposes for which it was collected. This data will be deleted immediately unless further processing, in particular storage, is required by law, storage is necessary for reasons of proof (for example, to assert claims or to defend against possible claims for damages) or explicit permission has been granted by you or in the form of a legal authorisation.
5. Contract Data
5.1 We process your contract data for the purposes described in the following paragraphs and on the basis of the following legal bases.
We process your contract data to establish, implement and amend the contractual relationship on the basis of Art. 6 para. 1 sentence 1 lit. b) GDPR. This includes in particular the processing and review of corresponding offers and enquiries, the authentication of contractual partners, the preparation and signing of contractual documents, the processing of payments and the sending of information letters.
We may also process your contract data on the basis of Art. 6 para. 1 sentence 1 lit. f) GDPR in order to inform you about other suitable products from our portfolio by means of direct advertising. Unless otherwise authorised by you, we will only provide such information by letter. You can object to the processing of your contract data for direct marketing purposes at any time (section 14.3).
We also process your contract data to protect our legitimate interests on the basis of Art. 6 para. 1 sentence 1 lit. f) GDPR for the following purposes:
optimal contact support/relationship, also in relation to the employees of our business partners;
Optimisation of our business processes, for example by maintaining a supplier or prospective customer database, also as part of "Customer Relationship Management";
Centralisation or outsourcing of corporate functions;
Reduction of default risks in our business processes by consulting credit agencies (for example Creditreform, Bürgel) and determining score values (profiling), which help us to assess the probability of contractual partners meeting their payment obligations in accordance with the contract on the basis of a recognised mathematical-statistical procedure;
Assertion and defence of legal claims;
Market research purposes.
Furthermore, we process your contract data due to legal requirements, for example to fulfil tax and other legal control and reporting obligations as well as in the context of analysis by tax or other authorities and to comply with legal retention periods on the basis of Art. 6 para. 1 sentence 1 lit. c) GDPR in conjunction with the relevant legal basis in each case.
5.2 Your contract data will be transferred by us as described in the following paragraphs.
The transfer of your contract data for the purpose of contract fulfilment is carried out on the basis of Art. 6 para. 1 sentence 1 lit. b) GDPR.
Due to legal obligations, we transfer your contract data to public authorities (for example, law enforcement authorities, authorities that prosecute administrative offences subject to fines and the tax authorities) on the basis of Art. 6 para. 1 sentence 1 lit. c) GDPR in conjunction with the relevant legal basis in each case.
By way of exception, we will pass on your contract data to third parties on the basis of Art. 6 para. 1 sentence 1 lit. f) GDPR insofar as this is necessary for the assertion or defence of claims on our part and there is no reason to assume that you have an overriding interest worthy of protection in the non-disclosure of your data.
Moreover, we will only transfer your contract data to third parties if we have received your express consent to do so; the legal basis for this is Art. 6 para. 1 sentence 1 lit. a) GDPR in conjunction with Art. 7 GDPR. Art. 7 GDPR.
We use the following data processors for the processing of contract data.
We have commissioned the company Digitalwert - Agentur für digitale Wertschöpfung GmbH, Alaunstraße 9, 01099 Dresden, Germany, to provide technical support for our website and the associated processing of contract data. Digitalwert - Agentur für digitale Wertschöpfung GmbH uses the NocoDB software from digitalOcean HQ, New York, 101 6th Ave, United States, to secure the web forms. NocoDB is hosted exclusively in the European Union. A transfer of your contract data to the USA is contractually excluded. Digitalwert - Agentur für digitale Wertschöpfung GmbH uses the Mailjet software from mailjet, 4 rue Jules Lefebvre, 75009 Paris, for sending forms.
Digitalwert - Agentur für digitale Wertschöpfung GmbH has commissioned VeraSafe Ireland Ltd, Unit 3D North Point House, North Point Business Park, New Mallow Road, Cork T23AT2P, Ireland as a sub-processor to host our website and the associated processing of contractual data. Your contract data is hosted exclusively in the European Union.
We have commissioned GoTo Technologies Ireland Unlimited Company, The Reflector, 10 Hanover Quay, Dublin 2, D02R573, Ireland, with the administration of seminars and training and the associated processing of contract data. The GoToWebinar software is hosted exclusively in the European Union. Transmission of your contract data to the USA is contractually prohibited.
We have commissioned IBH IT-Service GmbH, Heilbronner Straße 20, 01189 Dresden, Germany, with the administration of the customer center for product information and the associated processing of contract data. The customer center is hosted exclusively in the European Union. Transmission of your contract data to the USA is contractually prohibited.
Your contract data will not be transferred to other recipients, in particular third parties. There are no plans to transfer your contract data to a third country or to an international organisation.
5.3 Your contractual data will only be stored for as long as it is necessary for the purposes of the business relationship or the purposes for which it was collected, and will be deleted immediately if no legal requirements for further processing, in particular for storage, require storage for reasons of proof (for example, to assert claims or to defend against possible claims for damages) or if you have given your express permission or a legal authorisation is present.
6. Registration Data
6.1 To be able to use the customer portal, it is mandatory to create a user account. The legal basis for the processing of registration data is Art. 6 para. 1 sentence 1 lit. b) and f) GDPR. The processing of your registration data is necessary for the retrieval of further specific information about our products and updates to our products.
6.2 Registration data will be transferred by us to recipients as described in the following paragraphs.
We use the following data processors for the processing of registration data:
We have commissioned IBH IT-Service GmbH, Heilbronner Straße 20, 01189 Dresden, Germany, with the administration of the customer center for product information and the associated processing of registration data. The customer center is hosted exclusively in the European Union. Transmission of your contract data to the USA is contractually prohibited.Registration data will not be transferreded to other recipients, in particular third parties. There are no plans to transfer your contract data to a third country or an international organisation.
Registration data will not be transferreded to other recipients, in particular third parties. There are no plans to transfer your contract data to a third country or an international organisation.
6.3 Your registration data will only be stored for as long as it is necessary to have knowledge of the data for the purposes of fulfilling the contract or the purposes for which it was collected, and will be deleted immediately if no legal provisions require further processing, in particular storage, if storage is necessary for reasons of proof (for example, to assert claims or to defend against possible claims for damages) or if you have given your express permission or a legal authorisation is in place. Moreover, you can modify and delete your registration data in your user account at any time.
7. Newsletter Distribution Data
7.1 We process your newsletter distribution data for the purposes described in the following paragraphs and on the basis of the following legal bases.
We process your newsletter distribution data, which may include both mandatory and voluntary information (for example, to address you personally, to personalise the content of the newsletter and to be able to better clarify queries about the e-mail address), to send our newsletter on the basis of Art. 6 para. 1 sentence 1 lit. a) GDPR in conjunction with Art. 7 GDPR. Art. 7 GDPR.
Please note that we evaluate your user behaviour when sending the newsletter on the basis of Art. 6 para. 1 sentence 1 lit. a) GDPR. The emails sent contain tracking pixels for the purpose of analysing this. We use the tracking pixels to measure the open and click rate. These are important key figures in email marketing. They provide information on how successful an email campaign is. The data obtained in this way is used to create a user profile in order to tailor the newsletter to your individual interests.
7.2 A forwarding of your newsletter dispatch data is carried out by us as described in the following paragraphs.
For the processing of the newsletter dispatch data, the following processors are used.
We have commissioned Digitalwert - Agentur für digitale Wertschöpfung GmbH, Alaunstraße 9, 01099 Dresden, Germany, with the technical support of our website and the associated processing of newsletter distribution data. Digitalwert - Agentur für digitale Wertschöpfung GmbH uses the software NocoDB from digitalOcean HQ, New York, 101 6th Ave, United States to secure the web forms. NocoDB is hosted exclusively in the European Union. A transfer of your newsletter delivery data to the US is contractually excluded. Digitalwert uses the software Mailjet from mailjet, 4 rue Jules Lefebvre, 75009 Paris, to send forms.
Digitalwert - Agentur für digitale Wertschöpfung GmbH has commissioned VeraSafe Ireland Ltd, Unit 3D North Point House, North Point Business Park, New Mallow Road, Cork T23AT2P, Ireland, to host our website and to carry out the associated processing of newsletter delivery data as a subcontractor. Your newsletter delivery data is hosted exclusively in the European Union.
The newsletter mailing itself is handled by the company Mailingwork GmbH, Birkenweg 7, 09569 Oederan, Germany.
The newsletter distribution data will not be forwarded to any other recipients, and in particular not to third parties. Under no circumstances shall we disclose your newsletter distribution data to third parties for advertising or marketing purposes unless you have expressly consented to this. There are no plans to transfer your newsletter distribution data to a third country or an international organisation.
7.3 After registering for the newsletter, you can revoke your consent at any time to prevent the sending of further newsletters and/or the use of tracking pixels. To do so, either send us an informal email to newsletter@news.infratec.de or use the link at the end of the newsletter to withdraw your consent. Your other rights under section 14 remain unaffected by this.
7.4 Your newsletter mailing data will be stored until you revoke your consent (Section 7.3) and deleted immediately, unless further processing, in particular storage, is required by law, storage is required for reasons of proof (e.g. to assert claims or to defend against possible claims for damages) or you have given your express consent or a legal authorization. Once we have received your revocation, we will refrain from sending news to the corresponding e-mail address. However, to prevent future emails from being sent after you have withdrawn your consent, we will store this email address in a "blacklist". The legal basis for the further processing of this e-mail address for this purpose is Art. 6 para. 1 sentence 1 lit. f) GDPR and Art. 6 para. 1 sentence 1 lit. c) GDPR in conjunction with the accountability obligation pursuant to Art. 5 para. 2 GDPR.
8. Browser Data
8.1 Upon each visit to our website, we collect browser data. We do not link the browser data with your other personal data. The only exception to this is the evaluation of tracking pixels (section 7.1.3).
8.2 Based on Art. 6 para. 1 sentence 1 lit. f) GDPR, we use the browser data to display our website to you and to ensure the stability and security of our website. In particular, we need the browser data in order to detect and rectify or ward off disruptions and attacks on our information technology systems.
8.3 A forwarding of your browser data is carried out by us as described in the following paragraphs.
Browser data is forwarded to Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) in the context of the use of Google Analytics (section 11), Google Ads and conversion tracking (section 12) and the integration of the Google Tag Manager (section 13).
If investigative measures are initiated due to an attack on our information technology systems, the browser data may be forwarded to state investigative bodies. The same applies if the relevant authorities or courts send us inquiries and we are legally obliged to answer them.
We use the following processors to process browser data.
We have commissioned Digitalwert - Agentur für digitale Wertschöpfung GmbH, Alaunstraße 9, 01099 Dresden, Germany, with the technical support of our website and the associated processing of browser data. Digitalwert - Agentur für digitale Wertschöpfung GmbH uses the software NocoDB from digitalOcean HQ, New York, 101 6th Ave, United States, to secure the web forms. NocoDB is hosted exclusively in the European Union. A transfer of your browser data to the USA is contractually excluded. Digitalwert uses the software Mailjet from the company mailjet, 4 rue Jules Lefebvre, 75009 Paris, France, to send forms.
We have commissioned Digitalwert - Agentur für digitale Wertschöpfung GmbH to host our website and to have the associated processing of browser data carried out by VeraSafe Ireland Ltd., Unit 3D North Point House, North Point Business Park, New Mallow Road, Cork T23AT2P, Ireland as a subcontractor. Your browser data is hosted exclusively in the European Union.
A transfer of browser data to other recipients and in particular to third parties shall not be carried out. A transfer of your browser data to another third country or to an international organisation is not planned.
8.4 The browser data will be deleted at the end of your visit to our website.
9. Cookies
9.1 We use cookies. The cookies we use, their lifespan, the function of the respective cookie and the data collected with them can be viewed under the Cookies link in the footer.
9.2 The data we collect using cookies is processed on the basis of the legal bases set out in the following paragraphs.
The placement of technically necessary cookies, that is, cookies that are absolutely necessary for the functioning of our website, is permitted in accordance with section 25 (2) no. 2 TTDSG.
The use of the data collected by means of technically necessary cookies is based on Art. 6 para. 1 sentence 1 lit. f) GDPR.
The data collected by means of technically unnecessary cookies will also only be used with your express consent (Art. 6 para. 1 sentence 1 lit. a) GDPR in conjunction with Art. 7 GDPR). Art. 7 GDPR).
You can select and manage your cookie settings at any time via the Consent Manager under the Cookies link in the footer.
9.3 We will forward your data collected by means of cookies as described in the following paragraphs.
We have commissioned the following contract processors to process the data collected using cookies
We have commissioned Digitalwert - Agentur für digitale Wertschöpfung GmbH, Alaunstraße 9, 01099 Dresden, Germany, to provide technical support for our website and the associated processing of data collected using cookies. Digitalwert - Agentur für digitale Wertschöpfung GmbH uses software NocoDB from digitalOcean HQ, New York, 101 6th Ave, United States, to secure the web forms. NocoDB is hosted exclusively in the European Union. A transfer of your data collected by means of cookies to the USA is contractually excluded. Digitalwert uses the software Mailjet from mailjet, 4 rue Jules Lefebvre, 75009 Paris, to send forms.
We have commissioned Digitalwert - Agentur für digitale Wertschöpfung GmbH to host our website and to carry out the associated processing of data collected using cookies. Digitalwert - Agentur für digitale Wertschöpfung GmbH has commissioned VeraSafe Ireland Ltd., Unit 3D North Point House, North Point Business Park, New Mallow Road, Cork T23AT2P, Ireland to act as a subcontractor for the processing of data collected using cookies. The data collected using cookies will be hosted exclusively in the European Union.
The data collected by cookies will not be passed on to other recipients, in particular third parties. A transfer of your data collected by cookies to a third country or to an international organisation is not planned.
10.1 We use local storage. The information we store in local storage is used for the following functions:
Calculations within the FOV calculator application, which is provided to the user as a calculator for distances, suitable lenses and cameras. Storing the input values for the calculation within the application during the user session for outputting the calculation results.
10.2 The following legal bases apply to the use of local storage
The storage of technically necessary information in local storage, i.e. information that is absolutely necessary for the functioning of our website, is permitted under Section 25 (2) no. 2 of the German Teleservices Data Protection Act (TTDSG). The use of data collected by means of local storage is based on Article 6 (1) sentence 1 point (f) GDPR.
The storage of technically unnecessary information in local storage is based on your explicit consent in accordance with § 25 para. 1 TTDSG. The use of this data collected by means of local storage is also only with your explicit consent (Art. 6 para. 1 sentence 1 lit. a) GDPR in conjunction with Art. 7 GDPR).
To access, select and manage the storage settings for information in your local storage, you can use the Consent Manager at any time via the Cookies link in the footer.
10.3 A transfer of your data collected using local storage by us is carried out as described in the following paragraphs
We commission the following contract processors to process the data collected using local storage
We have commissioned Digitalwert - Agentur für digitale Wertschöpfung GmbH, Alaunstraße 9, 01099 Dresden, Germany, with the technical support of our website and the associated processing of the data collected using local storage. Digitalwert - Agentur für digitale Wertschöpfung GmbH uses the software NocoDB from digitalOcean HQ, New York, 101 6th Ave, United States, to secure the web forms. NocoDB is hosted exclusively in the European Union. A transfer of your data collected using local storage to the USA is contractually excluded. Digitalwert uses the Mailjet software from mailjet, 4 rue Jules Lefebvre, 75009 Paris, to send forms.
We have commissioned Digitalwert - Agentur für digitale Wertschöpfung GmbH to host our website and to carry out the associated processing of the data collected using local storage. Digitalwert - Agentur für digitale Wertschöpfung GmbH has commissioned VeraSafe Ireland Ltd., Unit 3D North Point House, North Point Business Park, New Mallow Road, Cork T23AT2P, Ireland to act as a subcontractor for the processing of this data. The data collected using local storage is hosted exclusively in the European Union.
Data collected using local storage will not be transferred to other recipients, and in particular not to third parties. A transfer of your data collected using local storage to a third country or to an international organisation is not planned.
11.1 We use session storage. The information we store in session storage is used for the following functions:
Selected filter criteria in the camera filter. Storage allows for filtering of the displayed products according to the selected criteria.
Selected filter criteria in the detector filter. Storage allows for filtering of the displayed products according to the selected criteria.
Scroll position on the current page. This position allows the current navigation point to be displayed on the page for orientation on the page.
Transfer of already stored contact information from InfraTec newsletters for the purpose of processing subsequent further enquiries. Client number, personal number and newsletter type are transferred in order to be able to process follow-up enquiries.
Session storage is limited at the domain level.
11.2 The following legal bases apply to the use of session storage
The storage of technically necessary information in session storage, that is, information that is mandatory for the functioning of our website, is permitted under Section 25, paragraph 2, no. 2 of the German Teleservices Data Protection Act (TTDSG). The use of this data collected by means of session storage is based on Article 6, paragraph 1, sentence 1, point f of the GDPR.
The storage of technically unnecessary information in session storage is based on your explicit consent in accordance with § 25 para. 1 TTDSG. The use of this data collected by means of session storage is also only carried out with your explicit consent (Art. 6 para. 1 sentence 1 lit. a) GDPR in conjunction with Art. 7 GDPR).
The storage settings for information in your session storage can be accessed, selected and managed at any time via the Consent Manager under the Cookies link in the footer.
11.3 A transfer of your data collected by means of session storage by us takes place as described in the following paragraphs.
We commissioned the following contract processors to process the data collected using session storage
We have commissioned Digitalwert - Agentur für digitale Wertschöpfung GmbH, Alaunstraße 9, 01099 Dresden, Germany, with the technical support of our website and the associated processing of the data collected using local storage. Digitalwert - Agentur für digitale Wertschöpfung GmbH uses the software NocoDB from digitalOcean HQ, New York, 101 6th Ave, United States, to secure the web forms. NocoDB is hosted exclusively in the European Union. A transfer of your data collected using local storage to the USA is contractually excluded. Digitalwert uses the Mailjet software from mailjet, 4 rue Jules Lefebvre, 75009 Paris, to send forms.
We have commissioned Digitalwert - Agentur für digitale Wertschöpfung GmbH to host our website and to process the data collected using local storage on our behalf. Digitalwert - Agentur für digitale Wertschöpfung GmbH has commissioned VeraSafe Ireland Ltd., Unit 3D North Point House, North Point Business Park, New Mallow Road, Cork T23AT2P, Ireland to host our website and to process the data collected using local storage on our behalf. The data collected using local storage is hosted exclusively in the European Union.
· A transfer of your data collected by means of session storage to other recipients and in particular to third parties does not take place. A transfer of your data collected by means of session storage to a third country or to an international organisation is not planned.
12. Use of Google Analytics
12.1 We use Google Analytics on this website, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited uses technologies (for example cookies, scripts, pixels) that analyse your activities on our website. To measure and evaluate your activities on our website, Google Ireland Limited also uses artificial intelligence, in particular machine learning, by applying algorithms, in particular to analyse your behaviour across devices. During your visit to our website, the following data is collected in addition to your browser data: the length of stay, clicks, scrolling behaviour, search terms used by visitors to find the website, sources of visits - through links or search engines - demographic characteristics such as language and location, content that visitors have viewed on the site, the devices that visitors use. Your IP address is stored in truncated form so that it can no longer be directly assigned to a specific person. We also use the User ID function. The user ID allows us to assign a unique, permanent ID to one or more sessions (and the activities within these sessions) and analyse user behaviour across devices.
12.2 Google Ireland Limited thus analyses your use of the website, compiles reports on website activity for us and provides us with other services related to the use of the website and the internet. Further information can be found at https://policies.google.com/privacy, www.google.com/policies/privacy/partners/, https://marketingplatform.google.com/about/analytics/terms/de/ sowie https://policies.google.com/technologies/cookies.
12.3 We use Google Analytics to analyse and improve our website and to measure the success of our marketing campaigns. We are interested in using the statistics obtained to improve our offer and make it more interesting for you as a user. To use Google Analytics, we require your prior consent. The legal basis for the use of Google Analytics is Art. 6 para. 1 sentence 1 lit. a) GDPR in conjunction with Art. 7 GDPR.
12.4 We have contracted Google Ireland Limited as our data processor, which obliges Google Ireland Limited to ensure the protection of your data Google Ireland Limited is part of the Google Group. Therefore, it cannot be ruled out that your data will be transferred by Google Ireland Limited to other companies in the Google Group. Google Ireland Limited has concluded EU standard contractual clauses with the companies in the Google Group to protect your personal data. You can request these from Google Ireland Limited. It cannot be guaranteed that your data will not be processed outside the European Economic Area in co-operation with companies of the Google Group. For a large number of countries outside the European Economic Area, there is currently no adequacy decision by the EU Commission within the meaning of Art. 45 GDPR, meaning that it has not been established that the country-specific level of data protection corresponds to that of the European Union. For the USA, the European Commission has issued an adequacy decision (EU-US Data Privacy Framework) and Google LLC is certified in accordance with the EU-US Data Privacy Framework. Further information on data protection at the companies of the Google Group can be found at: https://policies.google.com/.
12.5 The technologies used by Google Ireland Limited to generate information about your use of this website are stored for 14 months. The deletion of data whose retention period has been reached takes place automatically once a month.
12.6 You can revoke your consent to the use of Google Analytics in whole or in part at any time with effect for the future by deactivating the use of Google Analytics in the Consent Manager under the Cookies link in the footer.
13. Use of Google Ads and Conversion Tracking
13.1 We use Google Ads as an online marketing measure to advertise our products and services. As part of our advertising measures through Google Ads, we use conversion tracking on our website, an analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Conversion tracking is used in order to record the events following your click on our adverts. For example, we can recognise whether you have purchased our product, subscribed to our newsletter, visited our website or downloaded our app. Google Ireland Limited uses cookies for this analysis. If you click on one of our adverts, Google Ireland Limited will store a cookie on your device. If you visit our website and the cookie stored on your computer has not yet expired, Google Ireland Limited and we can recognise that you have clicked on the advertisement and have been redirected to this page. The unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (marking that the user no longer wishes to be contacted) are usually stored as analysis values for this cookie. These cookies are not used to identify you personally. These cookies enable Google Ireland Limited to recognise your internet browser. A different cookie is assigned to each Google Ads customer. Cookies can therefore not be tracked via Google Ads customers' websites.
13.2 We use Google Ads to draw attention to our offers with the help of advertising material (for example through adverts) on external websites. We can use conversion tracking in relation to the advertising campaign data to determine how successful the individual advertising measures are. In this way, we pursue the interest of making our website and the advertising measures more interesting for you and to achieve a fair calculation of advertising costs. We do not collect and process any personal data ourselves in the aforementioned advertising measures. We only receive statistical analyses from Google Ireland Limited. These analyses enable us to recognise which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising media; in particular, we cannot identify you based on this information. The legal basis for the use of Google Ads and conversion tracking is Art. 6 para. 1 sentence 1 lit. a) GDPR in conjunction with Art. 7 GDPR. Art. 7 GDPR.
13.3 Google Ireland Limited is part of the Google Group. This means that it cannot be ruled out that Google Ireland Limited may pass on your data to other companies in the Google Group. We have no influence on the extent and further use of the data collected by Google Ireland Limited and other companies in the Google Group through the use of this tool. We are therefore providing you with the following information based on our current knowledge: By using Google Ads and integrating conversion tracking into our website, Google Ireland Limited receives the information that you have either accessed the corresponding part of our website or clicked on one of our ads. If you are registered with a Google group service, Google Ireland Limited and other Google group companies may associate your visit with your account. Even if you are not registered with or logged in to a Google group company, it is possible that Google Ireland Limited and other Google group companies may obtain and store your IP address. Google Ireland Limited has entered into EU standard contractual clauses with Google group companies to protect your personal data. You can request a copy from Google Ireland Limited. It cannot be ruled out that your data may also be processed outside the European Economic Area in cooperation with companies of the Google Group. For a large number of countries outside the European Economic Area, there is currently no adequacy decision by the EU Commission within the meaning of Art. 45 GDPR, i.e. it has not been determined that the country-specific level of data protection corresponds to that of the European Union. The European Commission has issued an adequacy decision for the United States (EU-US Data Privacy Framework) and Google LLC is certified according to the EU-US Data Privacy Framework. Further information on data protection at Google Group companies can be found at: https://policies.google.com/ and https://services.google.com/sitestats/en.html.
13.4 The cookies used by Google Ireland Limited usually expire after 30 days.
13.5 You can revoke your consent to our use of Google Ads and conversion tracking at any time, with future effect, in whole or in part, by deactivating the use of Google Ads and conversion tracking in the Consent Manager via the link Cookies in the footer.
14. Use of Google Tag Manager
14.1 We use Google Tag Manager on this website, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. This service allows us to manage website tags centrally, which also involves Google Ireland Limited processing your browser data. Google Tag Manager triggers other tags that may collect personal data. Google Tag Manager does not access this personal data. For more information, please refer to Google's usage policies at https://www.google.com/intl/de/tagmanager/use-policy.html and Google's privacy policy at https://policies.google.com/privacy.
14.2 The Google Tag Manager manages the following tags on this website: Google Analytics (section 11), Google AdWords (section 12), Cookie Consent Manager (section 9). Explanations of these tags can be found in this data protection information. The legal basis for the use of the Google Tag Manager is Art. 6 (1) sentence 1 f) GDPR.
14.3 Google Ireland Limited is part of the Google Group. This means that it cannot be ruled out that Google Ireland Limited may pass on your data to other companies in the Google Group. Google Ireland Limited has concluded EU standard contractual clauses with the Google Group companies to protect your personal data. You can request a copy from Google Ireland Limited. It cannot be ruled out that your data may also be processed outside the European Economic Area in collaboration with companies in the Google Group. For a large number of countries outside the European Economic Area, there is currently no adequacy decision by the EU Commission within the meaning of Art. 45 GDPR, i.e. it has not been determined that the country-specific level of data protection corresponds to that of the European Union. The European Commission has issued an adequacy decision for the United States (EU-US Data Privacy Framework) and Google LLC is certified according to the EU-US Data Privacy Framework. Further information on data protection at Google Group companies can be found at: https://policies.google.com/.
14.4 If a deactivation of cookies has been set or otherwise implemented by you, this will be observed for all tracking tags that we use with Google Tag Manager. Your cookie settings will not be changed by Google Tag Manager.
15. Your Rights
15.1 Insofar as you have given us permission to use your personal data, you can revoke this permission at any time, with immediate effect and with respect to the future, either in whole or in part.
15.2 In case of processing of personal data for the performance of tasks carried out in the public interest (Art. 6 (1) sentence 1 lit. e) GDPR) or for the purposes of legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR), you have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you, with future effect. In case of an objection, we must refrain from any further processing of your data for the aforementioned purposes, unless,
there are compelling legitimate reasons for processing the data that outweigh your interests, rights and freedoms, or
the processing of personal data is necessary for the establishment, exercise or defence of legal claims.
15.3 You can object to the processing of your data for the purpose of direct advertising, in particular when sending a newsletter, at any time with effect for the future; this also applies to profiling insofar as it is associated with direct advertising. In the event of an objection, we must refrain from any further processing of your data for the purpose of direct advertising.
15.4 In case of an automated individual decision, you also have the right, in accordance with Art. 22 (3) GDPR, to our personal intervention, to express your own point of view and to challenge the automated individual decision.
15.5 You also have the right to complain to a data protection supervisory authority about data protection issues.
15.6 You also have the following rights with regard to your personal data:
Right to request information,
Right to correction or deletion,
Right to restriction of processing,
Right to data portability.